lead management

Centrocom is the Antevenio subsidiary that specializes in lead management and data collection.

Centrocom’s mission is to help marketers generate sales leads using all available direct marketing channels: online advertising, email marketing, traditional postal marketing, telemarketing, and/or the mix or integration of more than one channel.

We adapt our strategy of lead generation to the specific needs of each client. Each and every campaign is meticulously planned to fit the idiosyncrasy of different products and services.

At Centrocom we like to make your goal our goal, and in order to achieve this mission we work very closely with our clients. We feel it is important our clients share information with us , and give us insight that allows us to understand the competitive environment they face, competitive advantages they hold, the average acquisition cost and lifetime value of each client.

Our typical process with a new client includes a “drive test campaign” that allows us to verify the conversion of CPM to lead and from lead to sale. The test allows us to establish a pricing level per lead that is in line with the client’s acquisition costs and at the same time sufficiently attractive to the online media community that will provide the traffic necessary generate the potential client database.

With a fixed Coste por Leadprice and a clear prior understanding of lead conversion your sales force will be able to concentrate 100% of their effort to doing what they know best: sell. No additional hassle. Centrocom will take care of negotiating and signing the response oriented deals with the online media community (top portals, search engines, online networks, affiliate programs, permission marketing databases, etc..), accounting and payment of the partner network, and optimizing the campaign with the sole objective of maximizing sales and minimizing acquisition costs.

At Centrocom, we understand our job does not end with providing our clients quality leads. We make it our purpose to make sure our campaigns consistently convert at the desired level through real time optimization and continuous analysis of results.

All our clients have access to our Lead Management Tool, Afiliacion.com. The tool provides our clients real time information to the leads generated, and statistics on conversion levels by media format, media, promotion, product and creative piece.

To contact our sales team or partner with Centrocom fill out our form you will be contacted in maximum 24 hours.